A showcase of projects, campaigns, and creative work we're proud of.
Round two of our live coverage partnership with Night Shift Productions is officially complete! ✅ Following the success of our first collaboration, Night Shift once again trusted STRAVOUS to deliver live social media coverage for their Wednesday Deadlock broadcasts on X. This time, however, the stakes were even higher. 👀 These shows were sponsored by major industry names including Shopify, Intel, and Newegg - clear proof that leading brands are recognising the immense growth potential of the Deadlock esports ecosystem. The broadcasts also featured custom sponsor-themed activations, creating engaging and creative integrations that elevated the overall production. 📽️ The Deadlock scene continues to grow rapidly, with each show averaging between 5,000–10,000 concurrent viewers. Building on our previous performance, we were able to significantly surpass our earlier results and deliver even stronger impact for Night Shift Productions. 📈 Across six Wednesday broadcasts, each lasting between 7–8 hours, our live coverage efforts on X generated outstanding results: 📱 126 posts created 👥 1,142 new followers gained (10,000 follower goal was also reached! 🏆) 📊 Nearly 1.2 million impressions! 🔁 305 reposts 💟 11,000+ likes 🗨️ 138 comments 👤 7,550+ profile visits 🔗 262 shares 📈 5% engagement rate We’re incredibly proud of what we achieved throughout this project and are already focused on pushing those numbers even higher in future collaborations. Most importantly, we’re grateful that Night Shift Productions placed their trust in STRAVOUS once again. We look forward to building on this partnership and continuing to help drive growth within the Deadlock esports space.
MadMouse is a gaming peripherals company specialising in high quality, uniquely designed mousepads. Originally launching in Serbia, the brand quickly established itself as a trusted name in the local gaming scene. Following their success in the Serbian market, MadMouse partnered with STRAVOUS to support their expansion into Hungary. The objective of this small scale campaign was to increase brand awareness through targeted influencer collaborations and engaging promotional content. 🎥 As requested by MadMouse, our scope included producing three promotional campaign videos to be used as paid ads, and securing five small to mid sized Hungarian influencers and streamers to promote the products to their audiences. Leveraging our strong connections within the Hungarian gaming and esports community, we successfully partnered with the following creators: • Karthas • WeenDeax • Kim • sl3nd • SoFifi One of the creators, WeenDeax, also hosted a giveaway for one of the mousepads he received, attracting participation from over 160 members of his community. 👥 Through their promotional content across multiple social media platforms, the campaign reached a wide audience and generated strong engagement. 🏆 Campaign results (excluding the three promotional videos and stream VOD's, but including all influencer content across all platforms): 📊 33,600+ views 💟 1,610+ likes 🗨️ 200+ comments 🎗️ 70+ saves (TikTok only) 🔗 20+ shares (TikTok only) 📈 6% Engagement Rate (TikTok only) ‼️Important note: Due to limited access to full analytics and platform data, we are only able to provide the statistics shown above. For the three promotional videos, we focused on building strong hooks, clear problem solution messaging, and incorporating creativity and humour to maximise engagement and conversion potential. All videos can be found in the Links & Resources section below. We appreciate MadMouse for trusting STRAVOUS with this campaign and look forward to potential future collaborations 🤝
Night Shift Productions partnered with us to deliver live social media coverage on X for what was, at the time, the largest Deadlock tournament - the Night Shift x Trolli Tournament, with a $20,000 prize pool and top-tier teams. 🏆 This marked our very first project as an agency. While the scope was relatively small, the impact we generated significantly exceeded expectations. The campaign ran over four days, covering two days of competition in the EU region and two days in the Americas. 🌎🌍 At the time, the Deadlock Night Shift X account had modest engagement and a limited following. Since our coverage, combined with the game’s rapid growth, the account has seen a substantial increase in traction and demand for consistent content. 📹 Across four days of live coverage, we delivered: 👥 641 new followers 📊 366,000+ impressions 📱 76 posts 🔁 206 reposts 💟 5,000+ likes 🗨️ 66 replies 👤 2,900+ profile visits 🔗 53 shares 📈 8% overall engagement rate 🗨️ Jake Lyon (@jakeow), working as Caster & Talent, had this to say about our work: "STRAVOUS hit the nail on the head for our event. Professional and consistent, but also really understood the tone and style that resonates with our particular audience. Looking forward to working together again soon." For our first project, we’re extremely proud of what we achieved within a short timeframe and limited scope. Night Shift Productions were highly satisfied with the results, and we look forward to building on this collaboration in the future. 🤝
