MadMouse - Hungarian Market Launch Campaign

MadMouse is a gaming peripherals company specialising in high quality, uniquely designed mousepads. Originally launching in Serbia, the brand quickly established itself as a trusted name in the local gaming scene.

Following their success in the Serbian market, MadMouse partnered with STRAVOUS to support their expansion into Hungary. The objective of this small scale campaign was to increase brand awareness through targeted influencer collaborations and engaging promotional content. 🎥

As requested by MadMouse, our scope included producing three promotional campaign videos to be used as paid ads, and securing five small to mid sized Hungarian influencers and streamers to promote the products to their audiences.

Leveraging our strong connections within the Hungarian gaming and esports community, we successfully partnered with the following creators:

• Karthas
• WeenDeax
• Kim
• sl3nd
• SoFifi

One of the creators, WeenDeax, also hosted a giveaway for one of the mousepads he received, attracting participation from over 160 members of his community. 👥

Through their promotional content across multiple social media platforms, the campaign reached a wide audience and generated strong engagement.

🏆 Campaign results (excluding the three promotional videos and stream VOD's, but including all influencer content across all platforms):

📊 33,600+ views
💟 1,610+ likes
🗨️ 200+ comments
🎗️ 70+ saves (TikTok only)
🔗 20+ shares (TikTok only)
📈 6% Engagement Rate (TikTok only)

‼️Important note: Due to limited access to full analytics and platform data, we are only able to provide the statistics shown above.

For the three promotional videos, we focused on building strong hooks, clear problem solution messaging, and incorporating creativity and humour to maximise engagement and conversion potential. All videos can be found in the Links & Resources section below.

We appreciate MadMouse for trusting STRAVOUS with this campaign and look forward to potential future collaborations 🤝