120
Social Posts
2.1M
Impressions
91.1K
Engagements
About This Project
Services Provided: Social Media Management
Project Contributors: Bence Kalyo, Vivien Pálfi
Project Length: One Month
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Though no formal announcement was made about this project, we've been working behind the scenes as usual.
After the Sweatbet project, we were offered the opportunity to work with Dixy - a CS2-themed gaming platform similar to sites such as Hellcase, CSGORoll and others. The main goal was to maximise visibility and engagement across their social media channels, while also driving new registrations and deposits through Social Media Management and Influencer Marketing.
One major advantage Dixy has is its partnership with BC.Game. This allowed us to work closely with BC.Game on giveaways, collaborative posts and live coverage content whenever their Counter-Strike team was competing.
The results we achieved during this one-month period were also supported by this close collaboration, particularly through the additional reach generated by joint content.
One of the main challenges we've encountered across gaming platforms is the increasing restrictions on promotional content across social media, making it more difficult to promote the platforms themselves. We've found TikTok and Facebook to be the most restrictive, while X has provided the most flexibility for this type of content.
Despite this, the social media results we achieved within just one month were strong, particularly on Instagram. Here are the results:
Instagram (Strongest Performance):
📱 47 posts created (+19 by BC.Game)
👥 1,112 Followers (+953)
📊 1,789,191 Views
👉 75,350 Interactions
💟 70,808 Likes
🗨️ 1,245 Comments
🔁 249 Reposts
🔗 2,232 Shares
🎗️ 1,200 Saves
👤 9,091 Profile visits
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X (Twitter):
📱 58 posts created
👥 6,200 followers
📊 240,520 Impressions
🔁 725 reposts
💟 2,908 likes
🗨️ 638 replies
👤 1,141 profile visits
🔗 34 shares
📈 2.3% engagement rate
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TikTok:
📱 15 posts created
📊 28,800+ Views
👤234 Profile Views
💟 880 Likes
🗨️ 19 Comments
🔗 57 shares
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Finally, alongside the strong social media performance, we generated 2,708 new registrations on the platform. Data on deposits are unavailable.
