Night Shift x Trolli Tournament - Social Media Live Coverage

Night Shift Productions partnered with us to deliver live social media coverage on X for what was, at the time, the largest Deadlock tournament - the Night Shift x Trolli Tournament, with a $20,000 prize pool and top-tier teams. 🏆

This marked our very first project as an agency. While the scope was relatively small, the impact we generated significantly exceeded expectations.

The campaign ran over four days, covering two days of competition in the EU region and two days in the Americas. 🌎🌍

At the time, the Deadlock Night Shift X account had modest engagement and a limited following. Since our coverage, combined with the game’s rapid growth, the account has seen a substantial increase in traction and demand for consistent content. 📹

Across four days of live coverage, we delivered:

👥 641 new followers
📊 366,000+ impressions
📱 76 posts
🔁 206 reposts
💟 5,000+ likes
🗨️ 66 replies
👤 2,900+ profile visits
🔗 53 shares
📈 8% overall engagement rate

🗨️ Jake Lyon (@jakeow), working as Caster & Talent, had this to say about our work:

"STRAVOUS hit the nail on the head for our event. Professional and consistent, but also really understood the tone and style that resonates with our particular audience. Looking forward to working together again soon."

For our first project, we’re extremely proud of what we achieved within a short timeframe and limited scope. Night Shift Productions were highly satisfied with the results, and we look forward to building on this collaboration in the future. 🤝